One fateful afternoon in the summer of 2011, Frederic Taieb approached The Crepes Truck, where Adam Rule was cooking. Neither of the two gentlemen were happy in their jobs – Fred being an investment banker in a wild and unpredictable financial market, and Adam being a cook / driver on a wild and unpredictable food truck.
Somehow, magically, the two got talking about starting a new food business together. At first the prospect seemed far from possible – there was no way to get a permit for a new operation. Renting permits is illegal and prohibitively expensive. They found perhaps the last reasonable avenue to starting a food cart in the City, which was to apply for a permit for a specific location through the parks dept.
The new partners toiled on applications for two locations – Washington Square Park, and Bowling Green. The wonderful New York City Parks Department was clearly charmed by the business scheme presented to them, because they granted Adameric, Inc. the rights to open the GoGo Grill on Bowling Green Plaza.
The delighted partners plan to start operations on Bowling Green in March of 2013